Wednesday, October 31, 2012

The Calm After The Storm.

Well, you know you've been under a lot of stress lately when your trip to the store on Monday afternoon looks like this:

But really, I'm feeling better already. I think it was just my body saying 'really, Abby Jane? 2 showers, a new job, and a craft show all in the same month? get outta town.'

So speaking of craft shows...her she is!

I realize the picture is a little small but so was my space! A few important things I wanted to keep in mind for the show:

1. I wanted to offer the majority of products I make (headbands, hair clips, tie bibs, block letter sets, and yarn wreaths) to see if I noticed any particular difference in sales. I think I would eventually like to narrow down what I have to offer, so I thought this show might be a good starting point. Unfortunately, I saw people buy a little bit of everything! No one item was particularly popular, although I did get a TON more comments about my cute tie bibs. (I did find out there was another vendor selling them. Fortunately she was in another building. And one customer told me she wished she would have found me first- mine were cuter. Bonus.)

2. I wanted to offer items at a variety of price points. My items ranged from $1-$40. I found this to be effective.

3. I also offered discounts for multiple purchases. Almost every item on my table was sold at a lower price if you bought more than one.

4. I also found that no matter how many signs you make stating your prices, people will always ask you. Know your prices very well!

5. I also value pretty packaging. I discovered that about myself in preparing for the show. So did I spend a little extra money? Yes. Did my shoppers go home with a little extra "wow" factor after their purchase? Yes! Several of the items purchased were gifts so I was able to add gift wrapping at the end. I think my customers really appreciated it! I simply bought some reusable shopping bags on Amazon (for larger purchases like wreaths) and just some plain colored craft bags at Michaels- added my business card tied on with zebra print ribbon & a little tissue paper, and that was that! 

Here is what I went with:
18 headbands ($6 or 2/$10)
10 infant headband wraps ($1 to add to any hair clip)
7 small flower clips ($3 or 2/$5)
22 large flower clips ($4 or 3/$10)
13 tie bibs ($4 or 3/$10)
10 block letter sets (varied from $4/letter or 3/$10 to $10-$20 per set)
6 14" wreaths ($40)
3 12" wreaths ($25)

And here is what I came home with:
16 headbands
6 infant headwraps
3 small flower clips
14 large flower clips
5 tie bibs
5 block letter sets
5 14" wreaths
2 12" wreaths

Also came home with custom orders for 1 tie bib, 1 onesie, and 1 14" wreath.

So excited to get product pictures taken this Saturday and hopefully having all of these items up on Etsy by mid next week!

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